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From Seeking Approval to Finding Happiness: My Transformation Journey.

Discovering Self-Worth Beyond Others' Opinions

When I share my damn blog with you, some people feels very triggered. like, 'How the hell can this person be so arrogant?' Hell, I've even got emails labeling me as toxic and offensive and cantankerous, someone told me im a neanderthal... Well, let me hit you with a hefty dose of reality, so strap in, my friend.

I've reached a point in my life where I couldn't care less about what others think of me. I'm too damn seasoned and cantankerous (yeah I had to look that one up) to even consider changing who I am. I've fully embraced every facet of my personality, including the gritty, unfiltered side. If my no-bullshit attitude rubs you the wrong way, tough luck. I won't apologize for it, and I sure as hell won't change a damn thing.

Once upon a time, I'd bend over backward to win your approval and make you like me. But now, I've found more happiness, better health, and way more success by being the brutally honest son of a gun who ain't afraid to speak my fucking mind.

I was on top of the world in the military and later in executive protection, thriving and loving every freaking minute of it. Then, out of the blue, I faced a brutal challenge in my late twenties—a freaking battle with cancer, with odds as uncertain as a coin flip. For those who've been around me or followed my blogs, you know this ordeal led me away from the military and later away from executive protection.

I was lost, hurt, angry, disappointed, and I listened to everyone else telling me what the hell I should do. But I had to get real with myself— who am I? That's when I decided to blaze a new path by merging my passion for Krav Maga with executive protection and later personal training, fitness, and transformation coaching. It allowed me to rebuild myself, find new meaning, and chart a fresh course.

Maybe you can relate—whether you're in your freaking teens or twenties, thinking you've got it all figured out. Newsflash: you don't have a fucking clue young blood. You're still figuring out who the hell you are. Or perhaps, like me, you had your assumed lifelong career yanked away.

Either way it's easy to fall into the trap of doing what society, culture, your church, parents, grandparents, spouse, cousins, uncles, and aunts expect of you.

But let me tell you, I was on a damn quest for something more, and I found it in coaching and teaching others how to protect themselves and their loved ones, especially in personal protection and fitness. I said to myself, 'I freaking believe I can do this. If I can't protect one client at a time, then I'll empower others to protect themselves, and I'll excel at that sh**.' While I may fall short in various aspects of my life, I'll be damned if I don't excel in personal protection and fitness coaching. That's who the hell I am.

So, if my in-your-face approach rattles your cage, that's just fine. I'm not everyone's cup of tea, and I couldn't give a damn. You don't need to like me to work with me, and I sure as hell ain't chasing your approval. What I'm after is helping you achieve some real, tangible results.

Coach Rob, signing off

Ps. can·tan·ker·ous



  1. bad-tempered, argumentative, and uncooperative.

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